Our Story

ARROWES is built on a simple idea: listen to the industry, solve real safety problems, and manufacture solutions that actually work on Australian roads.

The business was reinvented in 2009 by husband-and-wife team Lea and Ken Ea, who worked closely with traffic controllers, contractors, and road authorities to understand the real risks faced on site. By listening first and designing second, they reshaped ARROWES into a company focused on practical innovation and reliable Australian manufacturing. By 2015, ARROWES had established itself as the market leader in temporary traffic management road safety products, with arrow boards and safety systems trusted across the country.

What makes ARROWES different is the people behind the products. Many of our long-standing employees have spent years developing, refining, and supporting the equipment used daily across the industry. Their experience, combined with strong partnerships with road authorities, national traffic providers, and Tier 1 infrastructure companies, continues to drive our reputation for quality and dependability.

Safety sits at the centre of everything we do. ARROWES pioneered technologies such as the eSTOP, the eSAS, and modular renewable-powered traffic solutions, helping remove workers from the line of fire while reducing reliance on idling vehicles through solar-driven systems.

Today, under the leadership of Nathan Psaila, ARROWES is entering its next phase of growth, expanding our technology platforms, strengthening national and international partnerships, and continuing the mission of eliminating frontline risk in temporary traffic management.

Our journey is still evolving, but our purpose remains unchanged: build safer systems, manufacture locally, and keep pushing the industry forward.